Family offices

How Do You Get a Meeting With a Family Office?

Short answer. You are more likely to get a meeting when your request is relevant, brief, and easy to assess. Research the office, explain why the conversation may matter to them, and use a trusted introduction where possible. Share concise materials, make a modest request, and respect the office's process if it wants more information first.

To get a meeting with a family office, show why a conversation is relevant to that office and make it easy to decide whether to proceed. A generic request for time asks the recipient to do the work of finding a reason. Research first, then make a concise, thoughtful approach.

Find a Genuine Point of Fit

Learn what the office focuses on before you reach out. Look for a connection between its interests and the topic you want to discuss. If your aim is to raise capital, be clear about the investment strategy and why you believe it may fit. If you want to build a relationship, say what useful exchange you have in mind. Don't imply a fit you can't support.

A warm introduction can help because it gives the family office context about who you are. Ask the person making the introduction to explain the connection simply. If you are contacting the office directly, be equally clear about how you found them and why you're writing. Keep the first note focused on one request.

Make the First Step Easy

Respect the recipient's limited time. A short email can state who you are, why you are contacting this particular office, and what you would like to discuss. Offer a concise overview or one-page summary if it helps them assess the fit. Avoid sending a large package of materials before they ask for it.

Some family offices prefer to review materials before scheduling a call. Others may start with a short phone conversation. Follow the process they set. If a call is arranged, prepare to explain the opportunity plainly, answer questions, and discuss areas of uncertainty without evasion. A meeting is a chance for both sides to assess whether further contact makes sense.

Use the Meeting Well

Before the conversation, decide what you need to learn and what information you can provide. Bring a clear agenda if the meeting calls for one, but leave room for the office's questions. Listen carefully, take note of requested follow-up, and send only what you promised. If legal or tax specifics arise, say that you will coordinate with your attorney or CPA.

Don't treat the meeting as an immediate close. Family offices may need time to review an opportunity, discuss it internally, and conduct due diligence. A calm, accurate conversation can build more confidence than a hard sell. For investment outreach, read what family offices review before investing and common fund manager pitching mistakes.

Follow up With Care

Send a brief thank-you and any promised information soon after the meeting. Refer to a specific point from the discussion so your note feels personal and useful. If the office does not respond, don't keep sending the same request. Allow time, then follow up only if you have a meaningful reason.

For additional preparation, see how to raise capital from family offices and how family offices conduct due diligence. Each interaction should help the recipient understand the fit, the substance of your proposal, and how you communicate. That is what earns the next conversation.

At the early stage, however, a phone call will suffice to start the relationship.

Richard C. Wilson, The Single Family Office

Sources: How to Start a Family Office, The Single Family Office. Informational only, not financial, legal or tax advice.