Starting or creating a family office

How Can a Family Manage Expectations When the Office Cannot Provide Every Requested Service?

Short answer. Set a written service scope that names what the office handles, what it declines, and how it assesses requests. Explain capacity and cost limits before relatives rely on a service, then offer a referral or next step when a request falls outside scope. Review the scope as family needs and resources change.

A family can set expectations by defining the office's service scope before relatives rely on it. State what the office handles, what it declines, and how it responds to requests outside its capacity. Clear limits show what staff can deliver and when another provider may be needed.

Agree on the Services the Office Provides

List the office's approved responsibilities in plain language. Distinguish coordination from direct service. For instance, an office may organize information for an adviser without giving legal, tax, or investment advice that belongs to a qualified professional. Identify who can approve a change to the list and how staff will communicate it.

Explain why the scope has limits. A small office has finite staff time and budget, and adding services can require expertise, systems, or outside providers. The family can compare a lean operation with a broader service model using the family office cost calculator. The single family office fundamentals guide can help define the operating model.

Use a Consistent Process for Requests

Give relatives one channel for submitting requests and tell them what information to include. Assign someone to acknowledge each request, check whether it fits the agreed scope, and explain the response. If the office needs more time or information, say so to keep the relative informed.

For a request outside scope, explain the limit respectfully and offer a practical next step. You might refer the relative to an existing adviser, identify the type of professional who can help, or ask the family to approve a broader service. If legal or tax specifics matter, talk with your attorney or CPA. Confirm the office has authority and capacity before promising a service.

Explain Capacity and Cost Tradeoffs

Describe how new work affects staff time, service quality, and the office budget. If the family wants to add a service, outline the resources required and work that may need to be delayed or outsourced. The family can then set priorities. A guide to outside service providers can help when external support is part of the plan.

Track requests the office declines or refers out. Repeated requests may point to a gap in the service model, or show that expectations need to be reset. Review those patterns with the family at a planned interval, so the office does not expand in response to each individual request.

Keep the Scope Current and Visible

Include the service scope in the family's communication materials and explain it when relatives join the process. When the family approves a change, update the written policy and tell staff and relatives what changed. Tie cost and results reports to the scope, so the family can see what it pays for and what the office has agreed to deliver. The costs and results reporting guide can help set that expectation.

Manage expectations with direct, consistent communication. Relatives may not get every request met, but they should understand the reason, the decision path, and the available next step.

Deciding what your multi-family office does and does not offer is important up front, and there is nothing wrong with offering a very specialized type of multi-family office.

Richard C. Wilson, The Single Family Office

Sources: The Family Office Book, The Single Family Office. Informational only, not financial, legal or tax advice.