How to use a book to get investor meetings

At CapitalCon we had someone who raised $6B+ say that thought leadership was the holy grail of capital raising, and that was followed by Amed who shared how we secured many investor meetings by publishing a book. After the event, several people asked specifically how to use content, thought leadership, white papers and books to secure investor meetings and capital. This short video I just recorded in Portugal addresses this question:

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